Zhou Wuzhong: Exploring the Historical and Cultural Connotations to Make Jasmine a Bright Business Card for Hengxian

According to China New Network Guangxi News, September 1 (Lin Hao Xuyu) slightly revised

“We are willing to work with all relevant parties to further tap the historical and cultural connotations of the Jasmine Flower in Hengxian, enrich its cultural manifestations, make the Cultural Festival more distinctive and effective, tell the stories of the people of Hengxian and the Jasmine Flower, enhance the cultural confidence of the people of Hengxian, and let the Jasmine Flower bring more benefits to the people of Hengxian. I feel proud to be a brilliant business card. Zhou Wuzhong, president of the Flower Culture Branch of China Flower Association, said on January 1。 

On September 1, 2018 China (Hengxian) Jasmine Culture Festival opened in Hengxian, Guangxi. Professor Zhou Wuzhong, Director of Innovation Design Center of Shanghai Jiaotong University, attended the opening ceremony on behalf of China Flower Association. In his speech, he congratulated on the successful holding of the Cultural Festival and thanked Hengxian People's Government and all sectors of society for their long-term concern and support for the development of China's flower industry and China's flower culture cause.

He introduced that Hengxian is the largest Jasmine planting base in China, named by the State Forestry Administration and China Flower Association in 2000. Jasmine cultivation has a long history and profound cultural heritage. For more than 10 years, Hengxian has been devoting itself to creating Jasmine business cards. Especially since the first China International Jasmine Culture Festival was held in 2010, the city image and influence of Hengxian, the "hometown of Chinese jasmine", have been rapidly enhanced through colorful Jasmine cultural exchanges.